MEDIA REALISM

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Archive for September, 2007

Vivienne Westwood in Milan

Posted by tanja on September 26, 2007

From the 25 September 2007 to 20 January 2008 Real Palace of Milan will accommodate “Vivienne Westwood, 35 fashionable years”, the greatest extension that never has been dedicated to a designer fashionable.

Been born in 2004 to the Victoria & Albert Museum of London, the review exposes outfit selects to you from the private collection of the V& At and from the personal archives of the English designer directly. That Italian represents the most recent stage than a tour that in last the four years she has touched Canberra, Shanghais, Taipei, Tokyo, Düsseldorf, Bangkok and San Francisco.

From the geometric destructions of the first collections to the challenges of years ’90, the stylish paradigm of Vivienne Westwood reflects one systematic exploration of the history of the custom. This retrospective gives back to the spectator, in all the their original forms, the wealth of ideas that has animated in the years the creations of the designer. And it bewitches for the density and complexity of the references to the artist and literary limbs.

An organic distance, guided from the love for the culture but also from a no tired need continuously to test the cultural limits of our society.

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“Cleaned up Dresses” -Milano fashion week 2007

Posted by tanja on September 21, 2007

22 of the September  begin the campaign,“Cleaned up Dresses” just in the day of beginning the fashion week in Milan. Draft that all consumers do not buy dressed without the label “Made in” that of it he certifies the origin. Never more to the formaldehyde toxic and dangerous for the health, without one clear and certified origin.
Dressed cleaned up, therefore a revolution wants to be the beginning that succeeds in to render to European level the “Made obligatory in”, because finally the consumer is protected without risks for its health and learns to buy in intelligent way. Without
label it is not bought

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Fatletters is magnetic game

Posted by tanja on September 13, 2007

I created my first personal Custom magnet game and it was incredible experience. I found fat letters on web site www.fatletters.com and was playing with words in game style. After that I received fatletters box with my personal game, on my post address and put magnetic words on my fridge . It’s crazy and I recommend everyone to try it. It is easy, you write your words and you choose a style(colour, font… ) that describe you and your environment at the time you are creating this game..

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Also this game allows you to interact virtually with your environment and to create by yourself or with the other people, to play online with other people in real time, to play it later with them . Even more, you can order your game and put stylish words on your fridge or any metal surface in your house. Or imagine your boyfriend, receiving fatletter box withords that tell her something special from you.

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Blogvertorials

Posted by tanja on September 3, 2007

As its most elementary, blog marketing is simply an extension of classic PR- maintaining good relations with high profile bloggers about subjects relavant to what you sell. Just as you would invite journalists and editors to openings and previews, offering them inside scoops and latest news and sending them samples, demos, and other free goodies, it can pay to extend this corporate hospitality to key bloggers. One key to sucess with these blogger outreach initiatives is conduct them in the spirit of transparency, partnership and openness a number of brands have had their fingers burned by negative PR when it has come to light that they were paying bloggers to shill their products or services.

Case Study: NOKIA 

  • Nokia recently seeded its new camera phone with a number of “leading edge” bloggers in Finland, asking to experiment with the camera function. Although Nokia did not explicitly ask the bloggers to write about the telephones in their blogs, the majority chose to do so. Nokia found that the bloggers coverage of the new phone significant Web traffic for them on the Nokia site, with four of the blogs featuring in the top 15 traffic generators

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