MEDIA REALISM

little guide for Second life

Blogvertorials

Posted by tanja on September 3, 2007

As its most elementary, blog marketing is simply an extension of classic PR- maintaining good relations with high profile bloggers about subjects relavant to what you sell. Just as you would invite journalists and editors to openings and previews, offering them inside scoops and latest news and sending them samples, demos, and other free goodies, it can pay to extend this corporate hospitality to key bloggers. One key to sucess with these blogger outreach initiatives is conduct them in the spirit of transparency, partnership and openness a number of brands have had their fingers burned by negative PR when it has come to light that they were paying bloggers to shill their products or services.

Case Study: NOKIA 

  • Nokia recently seeded its new camera phone with a number of “leading edge” bloggers in Finland, asking to experiment with the camera function. Although Nokia did not explicitly ask the bloggers to write about the telephones in their blogs, the majority chose to do so. Nokia found that the bloggers coverage of the new phone significant Web traffic for them on the Nokia site, with four of the blogs featuring in the top 15 traffic generators
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: